The Apple Iphone advert has been banned by the BBC for exaggerating its speed to the viewers. The advert was showing the phone loading Internet pages within seconds, though this is not true.
The advert received many complaints from people who had been mislead by the advert, thinking that the phone was a lot better than it actually is.
Due to the complaints the ASA have said that the advert will be shown but in a different form, a more accurate one.
Apple said its claims were "relative rather than absolute in nature" - implying the 3G iPhone was "really fast" in comparison to the previous generation - and therefore the advert was not misleading.
Apple also said that the advert did claim that the speed of the Internet would vary due to the location that you were in!
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